How Google plans to sell Project Ara


Ara Configurator

Ara Configurator

The Ara sales process, as shown in the second developers conference, will be divided into 3 main parts: the Ara Marketplace, the Ara Configurator App and the Market Pilot.

The Marketplace, discussed in this news, is still in an embryonic stage and it will be developed in collaboration with Globant.

Now we turn our attention to how you’ll configure your Ara device, a process that Jason Chua demoed at the conference, using an incomplete Ara Configurator App. It will feature a step-by-step process that will create a device specifically tailored to your likes. Chua explains that the Ara configurator may be able to connect to social networks, to analyze your feeds and recommend different modules based on your interests.

This mobile app will also allow users to customize the looks of modules by adding custom images or colors to them.

Project Ara Configurator map

Project Ara Configurator map

 

Google will test Project Ara, its use and the sales process, through a market pilot test program to be held in Puerto Rico sometime after Q2.
This country was chosen because more than 90 percent of households on the island uses a cellphone and 77 percent of Internet access occurs through mobile devices. Puerto Rico is also well-connected as logistic and trade hub.

The Ara smartphones will be sold in partnership with local phone carriers from free-standing stores that look like food trucks.

 

Ara truck

Ara truck

Google is still perfecting the entire sales process to help potential customers to choose the most suitable Ara configuration and it’s considering the introduction of pre-assembled smartphones and various types of packaging.

 

Ara Kits

Ara Kits

 

Ara packaging

Ara packaging

The original article was posted on the blog of Phonebloks.