Phonebloks and Motorola/Google have invented the modular smartphone. Phonebloks was founded by Dave Hakkens, dutch designer. Phonebloks becomes known to the public with the launch of the first video (see above) in September 2013. The video was a huge success, with a million views in the first 24 hours after publication. The modular technology was reality, and also Project Ara was presented to the public in October 2013.
Between the 2 companies will be born a collaboration that continues today. The main objective of Phoneblok is the diffusion of modular technology, wants to reduce pollution from electronic waste and improve production systems, making them more open. Phonebloks will never produce its own smartphone. Phonebloks consists of only 4 people. They have created a community of enthusiasts who develops ideas on modular technology. Phonebloks continues to produce video, greatly appreciated by the public, also in collaboration with Google.